Feature.fm Partners with Bandcamp to Drive More Revenue to Artists
🤝 We've partnered with Bandcamp to make it easier for you to link to your music in Bandcamp from your Feature.fm Music Smart Links
Bandcamp is one of the most popular music stores used across Feature.fm links and is relied on by our strong community of artists and labels as a major revenue stream for direct-to-fan sales.
💡 Feature.fm is responsible for the highest sales conversion rates in Bandcamp, meaning fans who visit Bandcamp from Feature.fm links are more likely to buy.
🛍 What is Bandcamp?
Bandcamp is the premiere online record store and music community where passionate fans discover, connect with, and directly support the artists they love. With the majority of revenue going directly to artists, Bandcamp fosters a communal experience with music discovery, where artists and fans support each other in a vibrant ecosystem. Bandcamp artists and labels release and sell a broad range of music products, including digital and physical records, vinyl, apparel, and merchandise.
🛠 How does the integration work?
With this new integration, artists and labels, especially those in the independent music industry who rely on Bandcamp for direct-to-fan sales, can now automatically include Bandcamp links to their releases on their Feature.fm Music Smart Links. Alongside Feature.fm's existing automatch stores, by automatically detecting and linking Bandcamp releases, Feature.fm streamlines the setup process, ensuring that fans can seamlessly access digital music on Bandcamp. This automated feature eliminates the need for manual input, saving artists time while enhancing the fan experience.
When creating a new Smart Link or Pre-Save campaign, artists enter a scan source, such as a UPC or ISRC. Feature.fm then uses this information to automatically find the artist’s music on Bandcamp and include the appropriate links on their landing pages. This streamlined solution ensures that fans have immediate access to purchase or stream music through Bandcamp, creating a seamless and intuitive user journey.
✋ Before you get started, make sure you add Bandcamp as a default store in your default settings.
🤔 Why it matters for artists
“Bandcamp is a vital platform for Feature.fm's artists to showcase and sell their music directly to fans,” said Dan Sander, CCO of Feature.fm. “For many of our artists, Bandcamp contributes more revenue than any other store. By integrating Bandcamp as an automated service, we’re making it easier for our artists to make sure they are connecting their fans to one of their most essential channels.”
By automatically integrating Bandcamp links, Feature.fm not only enhances visibility for artists’ Bandcamp pages but also offers more revenue opportunities to artists who depend on Bandcamp to sell directly to their fans.
"Feature.fm is a proven tool for artists and labels to drive Bandcamp sales, connect with fans, and grow revenue. With this new integration, artists can easily include their Bandcamp releases on Feature.fm Smart Links, making it even easier to connect with fans. It’s a great way to help fans discover new music, stay engaged, and support artists directly through purchases like vinyl, digital music, and merch—all while strengthening their connection to the Bandcamp community," said Dan Melnick, General Manager of Bandcamp.
This collaboration highlights Feature.fm’s ongoing dedication to delivering best-in-class marketing tools for artists and labels. By leveraging advanced technology and strategic partnerships, Feature.fm continues to empower artists to own their fan relationships and maximize their reach across platforms.
BANDCAMP AUTOMATCH
Drive more sales on Bandcamp
Use Bandcamp in your Feature.fm marketing arsenal and drive more direct-to-fan sales for your music.