Mishaal Tamer is a half Saudi, half Ecuadorian singer-songwriter. Known as “Saudi’s Rising Pop Star”, he is also a viral sensation as an avid TikTok user.

Gearing up to release his album, “Home is Changing”, Mishaal Tamer used Feature.fm's Future Save for each single and has already seen success in his results. His Pre-Save campaigns for each single, combined with targeted advertising, drove substantial growth in daily streams and sustained momentum across multiple markets.

The Strategy: Grow daily streams and boost the album release

Mishaal aimed to grow his daily stream numbers and expand his reach in key markets such as Mexico, Colombia, and the USA. He needed a solution that could deliver listener engagement while providing consistent momentum post-release.

The Execution: Future Save with targeted ads

Mishaal used Feature.fm's Future Save in combination with targeted ads, running multiple Pre-Save campaigns for 5 singles. The team at EMPIRE ran a high volume of ads in Mexico, mostly on TikTok, and expanded into the US and Colombia.

Results:

From 0 to 30K Future Save Fans: 

Mishaal’s Future Save Fans quickly grew to 30,000 fans within a few releases, ensuring that his latest single for “Baba Fein” on Sep 6th would immediately be delivered to at least 30K fans from day one in addition to any new Pre-Saves.

40% growth in daily streams:

Mishaal Tamer currently has 1.5M monthly listeners on Spotify. From May to September, Mishaal's daily stream count grew by 40%, thanks to the compounding value of Future Save Fans being collected over time. 

Global conversion from Latin America to North America

Mexico had quickly become a key market for contributing streams and after running targeted TikTok ads in Mexico, the team saw conversion into USA and Colombia. 

“There was a clear and gradual rise in daily streams since running Feature.fm's Future Save campaigns" – Ethan Sacré, Director of Digital Strategy, EMPIRE 

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Mishaal Tamer's success story underscores the power of Future Save to drive impactful pre-save campaigns while sustaining audience engagement. By pairing Future Save with strategic marketing efforts, Mishaal was able to grow his streaming numbers and reach new markets, setting himself up for long-term success.