Power of the Playlist
The way we listen to music is constantly changing. From buying vinyls, CDs, downloading music, to today’s streaming services, listening to music has become more convenient. Streaming services have made new albums and music releases more accessible, and playlists have become a primary way people listen to music.
Playlists have changed the experience of listening to music by allowing users to select specific songs and organize them into various groups. It has become an easy way for music lovers to sample and discover new songs and artists without having to listen to a full album. Artists will have an increase in their royalties and fan base as consumers create or find playlists that they enjoy and listen to frequently.
To create a successful playlist, Dominic Wallace — music editor at Deezer — explained that a good way to create a playlist is by, "starting with your big artists and tracks and then you have a second track to back it up with another big artist. Then the third track you can introducing something new….[then]You go back to a famous artist, or a big track.” Wallace explained that if the consumer dislikes the song by a smaller artist, they can skip that song without dismissing the entire the playlist.
As streaming services are growing rapidly it has become even more crucial for musicians to strike a connection between their music, fans, and technology.
Artists should actively look for opportunities to add themselves to playlists and scout out ones they have been added to. To advance their popularity, it is important for musicians to look for opportunities to connect with playlist curators in their genre.