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17 Feb 2015

Your song is a needle in a haystack: Get fans to find the needle

For the most part, artists invest most of their budget on the production of their music. After you put a ton of time and money into creating a song or album, it comes time to release the amazing, musical art that you created. But after your release, you might start Continue reading...

16 Feb 2015

The museum test for artists: How to get fans to stop at your art

By Daniel Sander

You're walking through a bright hallway at an art museum. There are hundreds of paintings hung on spotlit white walls. As you walk by, something catches your attention. You stop and take a look to analyze this colorful piece of art. You stare at it and study it. You spend Continue reading...

09 Feb 2015

Song Popularity vs. Artistic Creativity? What you should focus on as an artist

By Daniel Sander

One of the biggest things labels look for when signing new artists and when working with their current roster is the commercial viability of their music. Will it sell? Will it be popular? However, artists want to maintain their artistic input and values when they create their music. These two Continue reading...

05 Feb 2015

Are you taking the right steps with your music to acquire new fans?

By Daniel Sander

No one will become your fan without hearing your music. When it comes to promoting your music, the number one thing you should focus on is getting as many people as possible to hear it! Exposure is the key to getting fans and the best way to promote a song Continue reading...

30 Jan 2015

Everyone's a radio DJ: How to reach influencers

By Daniel Sander

You're talented, have a great sound, and may even have a pretty decent sized fan base on your social media accounts. But when you post your new video and promote it all over your socials, begging for exposure, why does it take over a year to rack up only a Continue reading...

21 Jan 2015

Why are artists forced to advertise their music outside of streaming services?

By Daniel Sander

More and more people listen to music through streaming and on demand music services. More artists than ever make their music accessible inside of these music services. We know that music streams are contributing more revenue to artists than music sales. So why are artists forced to advertise their music Continue reading...

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