Advertising on TikTok just got more powerful.

We’re excited to announce that Feature.fm now supports the TikTok Events API, giving artists, labels, and marketers more accurate conversion tracking and stronger campaign optimization for TikTok ads.

Why the TikTok Events API Matters

Most marketers are familiar with tracking pixels. They rely on browser signals to record actions like clicks, page views, and conversions.

But browser-based tracking has become less reliable due to:

• Ad blockers
• Browser privacy restrictions
• Third-party cookie limitations
• iOS tracking changes

The TikTok Events API solves this problem by sending conversion data directly from Feature.fm’s servers to TikTok, rather than relying only on the browser.

This creates a more complete and reliable picture of how fans interact with your campaigns.

What You Can Track

Once connected, Feature.fm can send conversion events from your landing pages to TikTok Ads Manager, helping you measure and optimize campaigns around actions like:

• Smart Link visits
• Pre-saves and pre-adds
• Email captures
• Fan actions on Action Pages
• Other key engagement events

This means TikTok’s ad optimization algorithms have better signals to find the fans most likely to convert.

Benefits for Music Marketing

With the TikTok Events API enabled, you can:

Improve attribution
Track more conversions that may otherwise be lost due to browser restrictions.

Optimize campaigns better
TikTok’s algorithm can optimize for meaningful actions like pre-saves or fan engagement.

Get clearer performance insights
See a more accurate picture of how your ads drive real fan actions on Feature.fm.

Future-proof your marketing stack
Server-side tracking is becoming the new standard for digital advertising.

Setting Up the TikTok Events API

Connecting the TikTok Events API to Feature.fm is quick and straightforward.

1. Log in to your Feature.fm account
2. Navigate to Settings → Integrations
3. Locate the TikTok Events API section
4. Add your TikTok Pixel ID and access token
5. Save your changes

Once connected, your Feature.fm links will begin sending conversion events to TikTok automatically.

Built for Performance Marketers

Feature.fm already powers marketing campaigns for thousands of artists, labels, and music marketers worldwide.

By combining Feature.fm’s marketing links and fan engagement tools with the TikTok Events API, you can build more effective campaigns and understand exactly how your ads convert fans.

TIKTOK EVENTS API

Start Tracking TikTok Conversions Today

Enabling the Events API is one of the easiest ways to improve your TikTok campaign performance. Add your TikTok Events API today and start getting more reliable conversion data.

Set it up