Day 1: Playlist marketing tips

15 Music Marketing Tips in 15 Days

It's tough to keep up with the latest trends and strategies that can help you with marketing your music. We've put together 15 tips to help you prepare your marketing strategies for the next year.

Each day, we'll share a new marketing tip covering topics ranging from playlist strategy to tour marketing to content calendars.

Day 1: Playlist marketing tips

Use Spotify Multiple Follow

Add your artist profile to your Spotify Pre-Save and automatically have fans follow you on Spotify.

This helps boost your Spotify followers prior to release day, increasing your chances of being picked up by algorithmically driven playlists. 

Learn How To Set Up Spotify Multiple Follow

Add Two Playlists to Your Spotify Multiple Follow

You can add two playlists to your Spotify Multiple Follow such as an entire discography playlist and a "greatest hits" playlist (this is just your top performing tracks on Spotify).

When fans pre-save your release, it will also prompt them to follow these playlists which helps build your audience.

Use a Bio Link for Editorial Pitching

Set up your Bio Link with a custom design, videos and links to press coverage so all of your release information is in one link. 

When you share the link in your pitch, editors can view all of your latest updates about your upcoming release in one place. 

Put these tips to work

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