The best way to promote music is to play it to people
You have spent countless hours writing and recording music in the studio to finally come up with a song that you are proud of. Now, how are you going to promote it? What is the best way to promote your music?
The best way to promote a song is to play it to an audience that is more likely to enjoy it. This is important to keep in mind when you are thinking about your promotion strategy and how you will spend your limited promotional budget.
It's all about airplay!
Getting your song played on terrestrial radio is great if you can actually get played, but most terrestrial radio is reserved for major players. It's nearly impossible to get airplay on terrestrial radio, even if your song is amazing. 99% of artists are not getting airplay or exposure going this route.
Luckily, in the digital age where more people tend to listen to music in streaming and on demand services, it's easier than ever to get your music distributed digitally. The problem here is that just because your music is available digitally, it doesn't mean anyone will actually know about it.
Considering the amount of time and effort you put into creating your music, you need to efficiently promote it where fans listen by getting airplay in digital platforms. Since the way people have listened to the radio has transformed, you have an entirely new platform for new "digital radio" promotion. Why waste efforts promoting on platforms and areas that aren't music focused? Use your resources to play your music to people where they listen in order to increase your exposure in an environment that they can immediately continue to listen to your music, add you to playlists, and share you with their networks.
The more airplay you get, the more exposure you will receive, and the bigger chance you have of gaining real fans!