Lior Aharoni

music discovery

Artist Spotlight: Walker Adams Project

When I stumbled into Rockwood Music Hall one random night at around midnight, little did I know I was about to hear a band that would become one of my new favorite jam bands. Once I heard Walker Adams and his band start playing their unique mix of jazz fusion

music industry

Why ads don't have to be annoying

My Current Online Ad Experience I go to read an online article on any website and all of the sudden the entire screen is taken over by some ad that immediately sends a rush of frustration to my head. I instinctively and frantically search for the X button to cancel

music promotion

How any artist can get meaningful radio promotion

When you look at spending money online to promote your music, you may often look at your direct Return on Investment: How much money you get back based on what you put in. This means you are always viewing your online spend as part of your "Digital Marketing"

music industry

feature.fm is on Product Hunt today

feature.fm has been featured on Product Hunt today! [Head over there](https://www.producthunt.com/tech/feature-fm "target="_blank) to check it out. Hey Product Hunters! I'd like to introduce myself as the Head of Market Development at feature.fm and introduce you to what we're all

music promotion

How to get your songs heard on 8tracks

I recently published a [guest blog post](http://diymusician.cdbaby.com/music-promotion/how-to-get-your-songs-heard-on-8tracks/# "target="_blank) on CD Baby's Blog, The DIY Musician, and think it's an important article to re-share on the feature.fm blog. Below is the original article. How to get your songs heard on 8tracks

music industry

What if Pandora's #ListenerLoveDay was every day? It can be.

To celebrate their 10th birthday on September 9th, 2015, Pandora is providing a full day of ad-free listening. They call it #ListenerLoveDay and their slogan points out, "Zero ads. All music. All day." But what if every day was #ListenerLoveDay? At feature.fm, we know that people enjoy

music promotion

Spotify is adding video to its platform and creating original content

So what's Spotify doing? Spotify had a major announcement yesterday to unveil some details behind their new "Spotify Now" platform. They announced that they will be adding video programming and podcasts to help provide consumers with more of a full service entertainment portal to meet more of their

music promotion

Music Promotion in Streaming Services: Artists gain another link through 'New Radio Promotion'

Throughout the past few years, we’ve seen the major streaming services develop comprehensive products for their listeners. This includes generating serious recommendation algorithms and allowing users infinite customization options, which are the keys to making their services so inviting to fans. Now that they have come up with solid

music promotion

Is Jay-Z going to learn just how hard it is to run a successful streaming service with Tidal?

Jay-Z's press conference to announce the re-launch of Tidal definitely caught the attention of the industry and fans alike with its power stacked roster of superstars in attendance. We wish Tidal the most success and think it is brilliant to see a streaming service that provides an offering designed by

music promotion

Don't get tired of your own song when it comes to your song promotion

You know how when you find a song you really really like, you tend to listen to it on repeat until you hate it? The same phenomenon can happen when it comes to your own music. After you produce a great song and hear it for the first time, you

music promotion

Is creativity being hindered by intellectual property barriers? A lesson from the "Blurred Lines" trial

The "Blurred Lines" trial did not end well for writers Pharrell Williams and Robin Thicke (and TI). After they were ordered to pay over $7M dollars to the Marvin Gaye estate, the question has been raised over whether we will begin to see more cases like this. I'd

song writing

Robin Thicke and Pharrell Williams ordered to pay $7.3M to Marvin Gaye Estate

{<2>} Robin Thicke and Pharrell Williams have been ordered to pay the estate of Marvin Gaye US $7.3m for copyright infringement. Yesterday (March 10), a California federal jury of five women and three men conculded that Blurred Lines had infringed on Marvin Gaye’s 1977 track, Got

music promotion

Why music is and isn't like every other product

I talk a lot about music as a business and how as an artist, music is your product. You create your music and wish to sell it. The difference with music is that the benefit to people isn't as clear as with other products and services. Music is purely emotional

music promotion

Find your own unique sound and create a new genre in the evolution of music

Where do genres of music come from? The key to being a pioneer in music and becoming a superstar is find your own unique sound. If you can create a new genre never heard before, then you will be at the forefront of a revolution. The Grateful Dead have been

music promotion

5 reasons why music streaming services are good for artists

One of the biggest controversies surrounding the music industry is whether music streaming services are good or bad for artists. Here are 5 reasons why music streaming services are good for artists. 1. It's where people listen This one is simple. Whether you believe streaming services are good or not,

music promotion

It's quality not quantity: Why you should focus on getting your music to the right ears

There is not a single artist that everyone likes. I've said before that when you are promoting your music, focus on getting as many people as possible to hear it. But when you have a very limited marketing budget, I'd like to correct that point to focus your efforts on

music promotion

The surprise album: Why it's successful and what you need to know

17.3 million streams in the US in three days Drake's surprise album has set records on Spotify. Spotify announced on Tuesday, Feb. 17 that the rapper's new album, "If You're Reading This It's Too Late," released on Friday, Feb. 13, set the record for most streams from

music promotion

Your song is a needle in a haystack: Get fans to find the needle

For the most part, artists invest most of their budget on the production of their music. After you put a ton of time and money into creating a song or album, it comes time to release the amazing, musical art that you created. But after your release, you might start

music promotion

The museum test for artists: How to get fans to stop at your art

You're walking through a bright hallway at an art museum. There are hundreds of paintings hung on spotlit white walls. As you walk by, something catches your attention. You stop and take a look to analyze this colorful piece of art. You stare at it and study it. You spend

music promotion

Song Popularity vs. Artistic Creativity? What you should focus on as an artist

One of the biggest things labels look for when signing new artists and when working with their current roster is the commercial viability of their music. Will it sell? Will it be popular? However, artists want to maintain their artistic input and values when they create their music. These two

music promotion

Are you taking the right steps with your music to acquire new fans?

No one will become your fan without hearing your music. When it comes to promoting your music, the number one thing you should focus on is getting as many people as possible to hear it! Exposure is the key to getting fans and the best way to promote a song

music promotion

Everyone's a radio DJ: How to reach influencers

You're talented, have a great sound, and may even have a pretty decent sized fan base on your social media accounts. But when you post your new video and promote it all over your socials, begging for exposure, why does it take over a year to rack up only a

digital advertising

Why are artists forced to advertise their music outside of streaming services?

More and more people listen to music through streaming and on demand music services. More artists than ever make their music accessible inside of these music services. We know that music streams are contributing more revenue to artists than music sales. So why are artists forced to advertise their music

music promotion

5 things music labels look for when scouting new artists

You've got the best sound ever. You're ready for that record deal. Make sure you know what the labels are looking for first! 1. You can sell your music The first thing that a label will want to see is that you can actually sell your music. They won't want

music promotion

Why (internet) radio is the best place to break new songs

In my last post, I discussed that familiarity with music makes it more enjoyable and that 90% of the music we listen to, we've heard before. Most people like to listen to music that they know. However, to get to know a song until it becomes familiar means that you