education - Feature.fm Blog

Get Pre-Saves without even knowing when your next release is

The Evergreen Pre-SavePre-saves are a great marketing tool to add to your release strategy - but how can you make pre-saves work for you when you don’t have a set release date, or even a song you want to release? Discover that and more in our guide on how

Marketing tips

What should I be promoting in-between releases?

If I’m in-between releases, do I still need my Feature.fm account? What should I even be promoting?As an independent musician you already know that marketing your latest release to reach new and current fans is important...but what about when you’re in between releases? What should

education

How to interpret streaming numbers: The relationship between streaming and fan engagement

Streaming numbers are a commonly used metric for measuring an artist’s total reach and engagement. This is usually done by looking at the number of streams of the artist’s most listened to song. But in an era dominated by playlists and TikTok virality, streaming numbers can be misleading.

education

Music Ally's Top 2020 Music Campaigns - Feature.fm's Picks

At the end of last year, Music Ally’s Sandbox released their End of Year Best Music Marketing campaigns. The list contains 52 of Music Ally Sandbox’s picks for the best music campaigns of 2020. Many campaigns had to be adjusted or completely scrapped because of the lockdown that

Marketing Course

Feature.fm Digital Marketing Course: Optimize your website to sell merch, collect emails and promote your livestreams

Feature.fm is debuting our very first education offering: a Digital Marketing Course. Digital marketing is very often the starting point for any release strategy. The marketing plan used in this first course is available here. This will be the example we work from during this course. Just go to

Marketing Course

Feature.fm Digital Marketing Course: Set up your pre-save, action pages and short links

Feature.fm is debuting our very first education offering: a Digital Marketing Course. Digital marketing is very often the starting point for any release strategy. The marketing plan used in this first course is available here. This will be the example we work from during this course. Just go to

Using Feature.fm

Key Artist Bio Link features that increase your engagement

Artist Bio Links and the shift in your online traffic Although having an official artist website is still viewed as relevant, there has been a dramatic shift in where artists are primarily sending their online traffic, diminishing the need for maintaining a more traditional artist website. This shift shows that

Marketing tips

How to Build a Network of Third-Party Playlists

Let’s start at the beginning with clearing up a giant misconception about the music industry: playlisting is not a marketing strategy. Playlist marketing is a subset of a thoroughly defined marketing plan. Building a network of third-party playlists is an important part of an artist’s playlist strategy. A

Marketing Course

Feature.fm's Digital Marketing Course: Set yourself up for success

Feature.fm is debuting our very first education offering: a Digital Marketing Course. Digital marketing is very often the starting point for any release strategy. The four week course will cover everything from a playlist strategy to building a lookalike audience. Our first lesson teaches you how to: Set up

case study

How Fleetwood Mac's "Dreams" audio produced a viral TikTok video

Most people at this point know about the viral video posted by Nathan Apodaca, a.k.a. @420doggface208, of him skateboarding to work, drinking out of a cranberry juice bottle, with “Dreams” by Fleetwood Mac playing in the background. It’s shown the power that TikTok has to chart a

webinar

Webinar - Conversion data and sales tracking

Watch our webinar to learn how to set up conversion data and sales tracking using Feature.fm. Learn how to use Feature.fm's conversion data for your merch sales and streaming. Learn how to set up the conversion pixel. Related FAQs: Using feature.fm's conversion pixel Conversion data

webinar

Webinar - TikTok ads and retargeting

Watch our webinar to learn how to set up TikTok Ads and Retargeting with Feature.fm. Learn the basics of TikTok's ad platform. Set up a TikTok advertising campaign. Set up Google Tag Manager with TikTok to remarket. Relevant FAQs: What is retargeting and how can it help me? How

webinar

Webinar - Playlists, landing pages and websites

Watch our webinar to learn how to set up a playlists strategy on Feature.fm. Learn the basics of a successful playlist strategy. Set up a landing page using the Feature.fm Action Page, Smart Link and Pre-Save tools. Let's plan out the structure of your artist website. Get started

webinar

Webinar - Pre-Save your way to success

Watch our webinar to learn how to set up your pre-save for success. Learn how to use the Feature.fm marketing suite to set up your pre-save campaign Effectively promote the pre-save on your social media and beyond Get started with your marketing plan using our template here Relevant FAQs:

webinar

Webinar - Live performance streaming & social media best practices

Learn about live streaming platforms and social media planning and strategy. Watch our Webinar on live streaming and learn social media strategies. Take advantage of streaming live performances on platforms like Twitch, Instagram Live, Facebook Live, & YouTube Live. Learn best practices for using these platforms and managing your socials. Plan

webinar

Webinar - Playlist strategies, goals and best practices

Learn about growing your audience with playlist strategies and how to execute with Feature.fm. Watch our Webinar on Playlist strategies, goals and best practices. Create and focus on that playlist strategy you haven't had the time to start. Learn how to use Feature.fm's Multiple Follows to build playlist

webinar

Webinar - Email management, strategy and best practices

Watch our webinar to learn about email marketing strategies. See the ways you can collect fan emails with Feature.fm. Take the time to organize and segment your fan email lists and audiences. Learn email strategies to boost all of your income sources and plan out your newsletters for the

webinar

Webinar - Using Marketing Channel Tracking & Direct-to-Store Links

Watch our Webinar on Using Marketing & Activities Channel Tracking Learn how to track your most successful marketing channels when you share your music. Practice using your Marketing Channel, Activities & Direct to Store tracking links. Understand which of your social or other marketing channels is giving you the best FAQ

webinar

Webinar - Facebook, Instagram & Google Ads retargeting, audiences & strategy

Watch our Webinar on Facebook, Instagram & Google Ads retargeting, Audiences & Strategy Finally learn how to get and use those Facebook & Google retargeting pixels & include it your Feature.fm Landing Pages. See how to create audiences in Facebook & Google Ads to launch more effective ad campaigns. Understand how