Catherine Hoffman - Page 1 - Feature.fm | Blog | Music Smart Links, Music Marketing & Music Advertising

15 Jan 2021

How to Interpret Streaming Numbers: The Relationship Between Streaming and Fan Engagement

Streaming numbers are a commonly used metric for measuring an artist’s total reach and engagement. This is usually done by looking at the number of streams of the artist’s most listened to song. But in an era dominated by playlists and TikTok virality, streaming numbers can be misleading. Continue reading...

11 Jan 2021

Music Ally's Top 2020 Music Campaigns - Feature.fm's Picks

By Catherine Hoffman

At the end of last year, Music Ally’s Sandbox released their End of Year Best Music Marketing campaigns. The list contains 52 of Music Ally Sandbox’s picks for the best music campaigns of 2020. Many campaigns had to be adjusted or completely scrapped because of the lockdown that Continue reading...

27 Nov 2020

Key Artist Bio Link Features that Increase Your Engagement

By Catherine Hoffman

Artist Bio Links and the shift in your online traffic Although having an official artist website is still viewed as relevant, there has been a dramatic shift in where artists are primarily sending their online traffic, diminishing the need for maintaining a more traditional artist website. This shift shows that Continue reading...

24 Nov 2020

How to Build a Network of Third-Party Playlists

By Catherine Hoffman

Let’s start at the beginning with clearing up a giant misconception about the music industry: playlisting is not a marketing strategy. Playlist marketing is a subset of a thoroughly defined marketing plan. Building a network of third-party playlists is an important part of an artist’s playlist strategy. A Continue reading...

12 Nov 2020

Building Lookalike Audiences: Thomas Headon Case Study

By Catherine Hoffman

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and Continue reading...

10 Nov 2020

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm

By Catherine Hoffman

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm Spotify Multiple Follows are an effective way to increase engagement, grow your followers and get picked up by the digital service’s algorithm. Spotify Multiple Follows are available in your Spotify Pre-Save links in Feature.fm, during the Continue reading...

Blog Posts by Catherine Hoffman