Catherine Hoffman - Feature.fm Blog

How to interpret streaming numbers: The relationship between streaming and fan engagement

Streaming numbers are a commonly used metric for measuring an artist’s total reach and engagement. This is usually done by looking at the number of streams of the artist’s most listened to song. But in an era dominated by playlists and TikTok virality, streaming numbers can be misleading.

education

Music Ally's Top 2020 Music Campaigns - Feature.fm's Picks

At the end of last year, Music Ally’s Sandbox released their End of Year Best Music Marketing campaigns. The list contains 52 of Music Ally Sandbox’s picks for the best music campaigns of 2020. Many campaigns had to be adjusted or completely scrapped because of the lockdown that

Using Feature.fm

Key Artist Bio Link features that increase your engagement

Artist Bio Links and the shift in your online traffic Although having an official artist website is still viewed as relevant, there has been a dramatic shift in where artists are primarily sending their online traffic, diminishing the need for maintaining a more traditional artist website. This shift shows that

Marketing tips

How to Build a Network of Third-Party Playlists

Let’s start at the beginning with clearing up a giant misconception about the music industry: playlisting is not a marketing strategy. Playlist marketing is a subset of a thoroughly defined marketing plan. Building a network of third-party playlists is an important part of an artist’s playlist strategy. A

Marketing tips

Building Lookalike Audiences: Thomas Headon Case Study

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and

Using Feature.fm

How to use Spotify Multiple Follows to grow fans with Feature.fm

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm Spotify Multiple Follows are an effective way to increase engagement, grow your followers and get picked up by the digital service’s algorithm. Spotify Multiple Follows are available in your Spotify Pre-Save links in Feature.fm, during the

case study

How Fleetwood Mac's "Dreams" audio produced a viral TikTok video

Most people at this point know about the viral video posted by Nathan Apodaca, a.k.a. @420doggface208, of him skateboarding to work, drinking out of a cranberry juice bottle, with “Dreams” by Fleetwood Mac playing in the background. It’s shown the power that TikTok has to chart a