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Blog #case study

12 Nov 2020

Building Lookalike Audiences: Thomas Headon Case Study

By Catherine Hoffman

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and Continue reading...

10 Nov 2020

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm

By Catherine Hoffman

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm Spotify Multiple Follows are an effective way to increase engagement, grow your followers and get picked up by the digital service’s algorithm. Spotify Multiple Follows are available in your Spotify Pre-Save links in Feature.fm, during the Continue reading...

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