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Building Lookalike Audiences: Thomas Headon Case Study

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and

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How to use Spotify Multiple Follows to grow fans with Feature.fm

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm Spotify Multiple Follows are an effective way to increase engagement, grow your followers and get picked up by the digital service’s algorithm. Spotify Multiple Follows are available in your Spotify Pre-Save links in Feature.fm, during the

case study

How Fleetwood Mac's "Dreams" audio produced a viral TikTok video

Most people at this point know about the viral video posted by Nathan Apodaca, a.k.a. @420doggface208, of him skateboarding to work, drinking out of a cranberry juice bottle, with “Dreams” by Fleetwood Mac playing in the background. It’s shown the power that TikTok has to chart a