It's not who you know, it's who knows you

"It's not what you know, it's who you know."

You've heard this phrase a million times before. Of course knowing the right people helps a ton and can get you closer to the top, but you still might have to know a little bit to ultimately get and stay there.

But what about the people you don't know? How do you get to someone that's never heard of you that can really help you? You need to get them to know you.

"It's not who you know, it's who knows you."

This is a key lesson to keep in mind. You may have a ton of people in your network, but there are plenty who aren't in your network that you want to get to know. It is all about exposure and relationships.

Here are some tips:

Get your music out there

The best way to get people to know your music is to get your music out there with more airplay in order to get more exposure for yourself. The more people that you can get to hear your music increases the chances of someone hearing it that can really help you.

The biggest thing that will help you is gaining more fans! Fans are the most important people to gaining success in music. If you can accumulate a sizable fan base, there is no doubt that your talent and music will be recognized. It's all about airplay. Play your music to the widest audience.

Related article: Get started by building a dedicated fan base

Don't be afraid to ask

"If you don't ask, the answer is always no."

Reach out to as many people as you can to ask for help and introductions. You'll be surprised who is willing to help you. This is a great way to use your network to meet people who you don't know in your outer network. Always look to help others as well. You can't expect help without giving it. This will also encourage others to let their networks know about you and want to help you.

Help others

Character is really shown when you are willing to help and meet with those who may not be able to do anything for you. At some point, you will need someone that you seemingly may not be able to help. In addition, time can turn the tables. You never know when that person might be in a position to help you.


Be willing to speak with and listen to everyone

You should always be open to meet and speak with anyone who reaches out to you, even if it appears that they can't do anything for you! You can always learn something by speaking with others. Maybe they can help you in a way that you never imagined. As mentioned previously, maybe they can't help you now, but will be in a position to later. It's all about relationships! Don't get cocky.


Do you hate talking to people? Do you avoid events and chances to network or isolate in the corner when you're at these settings? Well stop it! Speak to as many peoplea as you can. Welcome opportunities to network and learn about others. Make contacts and stay in touch!

Ultimately, you will rely on others for a successful career! So remember that it's all about people and relationships. Get exposure, ask for help, help others, listen, and network!