New: Add the Meta Conversions API to get more complete conversion data in Meta
The Meta Conversion API (CAPI) works similarly to your regular retargeting pixels in that it enables you to send event data from Feature.fm landing pages to your Meta Business Manager account.
The CAPI adds more reliablity to track conversions and run conversion ad campaigns in Meta as it isn't limited by browser or third-party cookie settings.
Setting up your CAPI is simple
Connecting your Meta Conversions API is available starting at the Artist Plan and counts towards your data pixel limit. All you need to do is add your Meta CAPI Token to your Feature.fm account and any pre-existing links.
Here's a quick guide to help you get started:
- Log in to your Feature.fm account
- Navigate to the settings or integration section
- Locate the option to add your Meta Conversions API Token
- Paste your token and Dataset (pixel) ID and save the changes
Learn more about adding your CAPI Token to Feature.fm
That's it! You're now ready to leverage the combined capabilities of Feature.fm and the Meta Conversions API to drive better results for your campaigns.