We're excited to introduce the new Audience Dashboard and Fan Segments inside Feature.fm.

The new Audience Dashboard gives you a centralized place to understand, organize, and activate your fanbase, helping you build smarter marketing campaigns powered by real fan behavior.

Whether you’re trying to identify Spotify listeners in a specific country, build audiences around artist affinity, or find your most engaged fans, Fan Segmentation makes it easy.

A Smarter Way To Understand Your Audience

As artists and marketers run more campaigns, fan data quickly becomes fragmented. You collect emails from Pre-Saves. You capture engagement from Smart Links. You gather fans from contests, unlock pages, Future Saves, and bio links.

But until now, it’s been difficult to organize all of that audience data into something actionable. Not all fans are the same.

Some fans only use Spotify.
Some engage with every release.
Some discovered you through a Smart Link.
Some are Future Save fans.
Some are casual listeners.
Some are superfans.

With Fan Segmentation, you can build custom audiences using fan attributes and behaviors. Create segments using filters like:

• Streaming platform
• Listening habits
• Spotify top artists
• Engagement activity
• Fan location
• Email subscription status
• Future Save activity
• Smart Link engagement
• Followers and influencer status
• And more

Want to create a segment of fans in the United States who are paid music streamers? You can.

Want to identify fans of a specific artist like Bruno Mars? You can do that too.

Want to isolate your most recent or most engaged fans? Now it only takes a few clicks.

🎧 Unlock Your fans' music tastes with Fan Listening Habits

Your fans’ Spotify listening behavior is now one of the most powerful targeting tools in your marketing stack.

You can segment fans based on the artists, genres, and music they actually listen to on Spotify, giving you a much deeper understanding of who your audience really is.

Build segments using:

• Top Artists
• Artists from Top Tracks
• Favorite Genres
• Listening preferences

Target fans who actively listen to artists similar to yours. Identify fans of a specific genre before launching a campaign. Personalize marketing based on real listening behavior instead of guessing.

Segment audiences by their Spotify listening behavior, including Top Artists, Top Tracks, and Genres, then tailor messaging that speaks to their preferences. Precision targeting just got a lot more personal.

Understand who your audience is

Artists, labels, and marketers need better ways to understand who their audience is, not just how many clicks they generated.

Inside the dashboard, you can:

• View all of your collected fans in one place
• Search fans by name or email
• Understand fan locations and engagement history
• Identify streaming platform preferences
• Discover listening habits and artist affinity
• Organize fans into custom segments
• Prepare audiences for future email and ad integrations

Instead of viewing campaigns individually, you can now understand your audience across your entire marketing ecosystem. The Audience Dashboard helps turn anonymous traffic into actionable audience intelligence.

The more campaigns you run with Feature.fm, the more valuable your audience data becomes. Over time, your audience evolves into a true fan CRM that helps power smarter marketing decisions.

Coming Soon: Email & Ad Integrations

The Audience Dashboard is designed to become the central place where your audience data connects directly into your marketing workflows.

Upcoming integrations will make it easier to:

• Sync segmented fans into email marketing tools
• Build custom ad audiences
• Create lookalike audiences
• Retarget high-value fans
• Automate fan engagement workflows

This is just the beginning.

Watch The Full Walkthrough

Want to see how it works?

Watch the full walkthrough video to learn how to create fan segments, filter your audience, and organize your fan data inside Feature.fm.

FAN SEGMENTS

Start Building Smarter Audiences

The new Audience Dashboard and Fan Segments are available now inside Feature.fm. Start organizing your fans, uncover audience insights, and build smarter campaigns.

Set it up