Top 5 TikTok ads best practices to use in 2022

TikTok has become one of the most popular platforms used for advertising in music.

If you're thinking about including TikTok in your upcoming release's advertising plan, we'll provide some best practices to make sure your ads are generating the engagement and conversions to boost your release.

Remember, the key to advertising on TikTok is to understand how the platform works and thinking of your ads as organic TikTok posts.

1. Begin with a captivating hook

This tip is universal for any audience you're trying to capture. It's easy to get your ad lost in the endless scroll of TikTok. Making your ads attention-grabbing from the start is a great strategy to capture a potential new fan's attention and keep them watching your ad.

Use a visual element such as the artwork from your release or your take on a current TikTok trend.

2. Keep your videos short

Users don't go to the platform to watch long, informative videos. It's best to keep your ads to 10-15 seconds and be concise.

Showcase the best part of your song (hint: the chorus) as the soundtrack.

3. Use my sound

Trends are an incredible way to get your music in front of a new audience. If creating a new trend is a part of your advertising strategy, make sure you're encouraging fans to use the latest clip of your music as a sound in their videos.

Keep the video creative you use for the trend easy for someone to shoot and understand.

4. Call-To-Actions (CTAs) and captions

You produced an amazing ad and want your new audience to listen to your music. That's a great goal! But fans won't hang around for the duration of your ad if the message is not clear.

Captions should assist your audience with the message you're trying to deliver. So keep it short and straight to the point.

CTAs should be action-oriented and clear for the audience to understand what action you want them to take after watching your ad.

5. Keep your video mobile-first

TikTok is a mobile-first platform which means vertically shot videos are more common. Make sure your creative is captured in the 9:16 format and keep your content centered in the frame of the video.