It finally happened. Streaming services officially paid more to rights holders than actual music sales or downloads. And the consumption of music through streaming services is only growing with no signs of slowing down. This tells us that we are in an environment that people tend to rent music over buy it. So if more revenue for artists is coming from streaming services, it's more important than ever to get more plays in digital streaming services.
Increasing your exposure on streaming services has the potential to end up in exponentially more exposure and revenue than by trying to promote your music for digital downloads or sales. Promotional efforts should focus on increasing streams. Streaming services are digital, fully interactive, and have algorithms that reward more popular music. Once your music is recognized by more people, it will be added to more playlists, listened to more, favorited, engaged with, naturally placed into discovery, and has the best chance of growing virally. If you have great music, there is no doubt that it will grow if only people knew about it. It's possible that all your music needs is a little initial push from you to get it heard by the right ears. Native song advertising allows you to get your music heard! It is truly the future of music promotion.
What do you think is the best strategy to increase exposure inside streaming services?