Why Sync Deals are an Underrated Path to Success
There are many ways artists and bands attempt to get their music heard, including playing countless shows, releasing numerous albums, social media promotion, etc. However, one method that many artists seem to overlook is pursuing sync deals. This could be because they haven’t considered this part of the industry or perhaps because they just don’t know how to go about obtaining them.
A sync license provides music supervisors the right to use your music in their work (television show, movie, commercial, etc.). You can negotiate how much of the song is used and how much they will pay you. Many big companies are willing to pay upwards of $100,000 for songs, however this is not guaranteed. For many indie artists, the agreements are gratis, meaning you are giving them permission to use your music for free. While a gratis license may not seem ideal, the benefits it can provide are profound. For lesser known artists, every opportunity for exposure is vital, and a sync placement is one of the best exposure opportunities. Don’t believe me? Some artists and bands who got their “big break” through sync licensing include Imagine Dragons, American Authors, and The Fray. Some television shows, such as Grey’s Anatomy, are even known for making songs popular.
When you are unsigned artist, there are a few ways to go about obtaining a sync deal. One way is simply being lucky enough to know someone who works in sync licensing who can help you. However, if you’re one of the many people who don’t fall into this category, doing your research should be the first step. There are tons of music catalogs out there, and many are always looking to expand. Before submitting your music to these companies, it’s important to read through their website and make sure your music is a good fit. Some great music licensing companies include Music Bed, Riptide Music Group, and Round Hill Music.
Sync deals can have many great outcomes, including money, exposure, and sometimes even record deals. If you’re an unsigned artist and you haven’t pursued them, it’s about time you do.