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Blog #brands and music

18 May 2016

Why ads don't have to be annoying

By Daniel Sander

My Current Online Ad Experience I go to read an online article on any website and all of the sudden the entire screen is taken over by some ad that immediately sends a rush of frustration to my head. I instinctively and frantically search for the X button to cancel Continue reading...

13 Feb 2015

How iconic musicians have created lasting images

By Sumit Khetan

One of the strongest ways an artist can create a lasting presence outside of their music is through their image. Some of the most successful musicians today have used their image to create a brand that even transcends their music. One great example is hip-hop superstar and business magnate Jay-Z, Continue reading...

29 Sep 2014

Brands and Music: How brands invest in music

By Daniel Sander

Big brands are getting more involved in music promotion and the music industry than ever before. Brands see the value in marketing through music to connect their brand to music fans in a whole new way. Some brands partner with huge, fully established top tier artists such as Pepsi with Continue reading...

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