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artist development

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Controlling your Artist Image
build fan base

Controlling your Artist Image

Ahh, music. Yes, art. Expression. Live free. Compose. Do what you do best. But don’t lose yourself. A band’s outward image can be a deal maker or breaker. Fundamentally, it’s one of the most important aspects to preserve. Here are a couple quick tips to ensure that

  • Jeanette Borzon

Jeanette Borzon

May 7, 2015 • 2 min read
Why music is and isn't like every other product
music promotion

Why music is and isn't like every other product

I talk a lot about music as a business and how as an artist, music is your product. You create your music and wish to sell it. The difference with music is that the benefit to people isn't as clear as with other products and services. Music is purely emotional

Lior Aharoni

Mar 4, 2015 • 3 min read

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