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12 Nov 2020

Building Lookalike Audiences: Thomas Headon Case Study

By Catherine Hoffman

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and Continue reading...

31 May 2017

7 Tips for Artists to use Social Media Effectively

By Ilana L. Naim

To start in an obvious way, using social media effectively is critical! Phones, computers, tablets, etc are all devises that people are constantly using to check their social media accounts such as Facebook, Instagram, twitter, and Linkdin. Social media has increasingly become a source of connection and spotlight. However, the Continue reading...

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