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Blog #native ads

12 Nov 2020

Building Lookalike Audiences: Thomas Headon Case Study

By Catherine Hoffman

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and Continue reading...

18 May 2016

Why ads don't have to be annoying

By Daniel Sander

My Current Online Ad Experience I go to read an online article on any website and all of the sudden the entire screen is taken over by some ad that immediately sends a rush of frustration to my head. I instinctively and frantically search for the X button to cancel Continue reading...

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