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A collection of 2 posts

Building Lookalike Audiences: Thomas Headon Case Study
Marketing tips

Building Lookalike Audiences: Thomas Headon Case Study

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and

Catherine Hoffman

Nov 12, 2020 • 7 min read
Why ads don't have to be annoying
music industry

Why ads don't have to be annoying

My Current Online Ad Experience I go to read an online article on any website and all of the sudden the entire screen is taken over by some ad that immediately sends a rush of frustration to my head. I instinctively and frantically search for the X button to cancel

Lior Aharoni

May 18, 2016 • 3 min read

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