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3 Major Challenges in the Music Industry

Working in the music industry is difficult and requires artists to push for themselves and their music. Disappointment is bound to happened in the beginning and learning from bumps in the road is critical. Here are three major challenges artists face: Lack of response to their music. Artists often don’

music promotion

Music Promotion in Streaming Services: Artists gain another link through 'New Radio Promotion'

Throughout the past few years, we’ve seen the major streaming services develop comprehensive products for their listeners. This includes generating serious recommendation algorithms and allowing users infinite customization options, which are the keys to making their services so inviting to fans. Now that they have come up with solid

music promotion

Why (internet) radio is the best place to break new songs

In my last post, I discussed that familiarity with music makes it more enjoyable and that 90% of the music we listen to, we've heard before. Most people like to listen to music that they know. However, to get to know a song until it becomes familiar means that you

airplay

How King Radio has Transformed in the Digital Era

Radio has transformed, shouldn't your promotion strategy? Historically, traditional radio has always been king when it comes to breaking a new artist or getting exposure. But in the digital age, radio has transformed and has revolutionized the way that we all listen to music. With streaming and on-demand services being