Day 8: Identify which marketing channels drive results

15 Music Marketing Tips in 15 Days

It's tough to keep up with the latest trends and strategies that can help you with marketing your music. We've put together 15 tips to help you prepare your marketing strategies for the next year.

Each day, we'll share a new marketing tip covering topics ranging from playlist strategy to tour marketing to content calendars.

Day 8: Identify which marketing channels drive results

Tip #1

Know which ads perform best with custom channels on your ad variations

Attach custom channels to the URLs you use in your ad creatives to invest more in ads that convert.

Learn How To Use Marketing Channels

Tip #2

Track with social posts and platforms to drive conversions

Use custom channels for short links and smart links across all of your social media posts. 

Tip #3

Use QR codes to drive and analyze traffic from the physical, offline world

Add QR codes on merch, at merch tables or on physical posters that go to your links. 

Go to

Check out all the previous tips

Day 1: Playlist Marketing Tips
Day 2: Create Tour Links That Sell Tickets
Day 3: Set Up Your Podcast Link For Success
Day 4: Top 3 Platforms To Advertise On
Day 5: Capitalize on Music Marketing Trends For 2022
Day 6: How To Grow Your Email List
Day 7: How To Drive More Streams With The Artist Dashboard