Feature.fm | Blog | Music Smart Links, Music Marketing & Music Advertising

14 Dec 2020

Feature.fm Digital Marketing Course: Set up your pre-save, action pages and short links

Feature.fm is debuting our very first education offering: a Digital Marketing Course. Digital marketing is very often the starting point for any release strategy. The marketing plan used in this first course is available here. This will be the example we work from during this course. Just go to Continue reading...

27 Nov 2020

Key Artist Bio Link Features that Increase Your Engagement

By Catherine Hoffman

Artist Bio Links and the shift in your online traffic Although having an official artist website is still viewed as relevant, there has been a dramatic shift in where artists are primarily sending their online traffic, diminishing the need for maintaining a more traditional artist website. This shift shows that Continue reading...

24 Nov 2020

How to Build a Network of Third-Party Playlists

By Catherine Hoffman

Let’s start at the beginning with clearing up a giant misconception about the music industry: playlisting is not a marketing strategy. Playlist marketing is a subset of a thoroughly defined marketing plan. Building a network of third-party playlists is an important part of an artist’s playlist strategy. A Continue reading...

12 Nov 2020

Building Lookalike Audiences: Thomas Headon Case Study

By Catherine Hoffman

Lookalike audience building is a common strategy that can be applied to building an affinity audience for an emerging artist. One artist who effectively incorporated lookalike audience strategies through TikTok is Thomas Headon, a 20-year-old Australian Pop musician. He originally posted cover videos on YouTube over four years ago, and Continue reading...

10 Nov 2020

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm

By Catherine Hoffman

How to Use Spotify Multiple Follows to Grow Fans Using Feature.fm Spotify Multiple Follows are an effective way to increase engagement, grow your followers and get picked up by the digital service’s algorithm. Spotify Multiple Follows are available in your Spotify Pre-Save links in Feature.fm, during the Continue reading...

09 Nov 2020

Webinar - Post Release Success: What is Next?

By Feature.fm

Post-release strategy is a huge part of the continuing success for your release. In this webinar, you can: Learn post release strategies to continue pushing your release past release day Learn the different types of content you should be creating for this release and after Learn how to market your Continue reading...